Find Your Niche. There is a Tupperware Consultant named Dixie who is hugely successful.
She has, during her direct sales career, been consistently at the very top in sales in the entire company, and has even taken the number one slot in the past. She gives wildly entertaining parties, bordering on risque, and is in such demand there is a waiting list to have her in your home.
What is her secret? Dixie is a Drag Queen.
Dixie has taken an aspect of her life, of her personality, and applied it to her business. By doing so, Dixie has found her unique niche market.
What is Niche Marketing? Dixie’s market appeals to women, who want to be entertained, and have a fun evening out. Dixie is an entertainer, and is doing a wonderful job doing what she loves. She has created an extremely profitable business, and you can too!
How? Well, I’m not telling you to go out and dress in drag (unless that’s your thing). But you do need to examine your own personality and interests to find your unique niche. This can be accomplished either online or offline.
Finding Your Unique Niche
First, list your hobbies and interests on a sheet of paper. Your hobbies and interests might include things like:
Reading Romance NovelsSingingWatching Independent FilmsScrapbookingSwimmingMall WalkingTravelHealth foodPlaying Facebook GamesKnittingWatercolor PaintingGolfingShoppingWine ConnoisseurCollecting CoinsNext, list groups and/or classifications that you belong to. Such as:
- Stay at Home Mom (or Dad)
- Career Mom who wants to stay home
- Single Parent
- Parent of a teenager
- Widowed Person
- Cancer Survivor
- Military Mom
- Parent of a Special Needs Child
- Parent of a baby born in 2007
- Classification based on profession (eg, nurse, Walmart employee, etc)
- Homebound due to disability
- College Student
- Retired Person
- Big Beautiful Woman
- Home-schooling Family
- Licensed Massage Therapist
- Medieval Reenacter
Now, list your personality traits:
Now look at your list. For instance, let’s say that you have the following on your list:
- Mother of Twins
- Military Mom
Now, your approach is going to be different depending on whether your company is a MLM Company, or a Direct Sales company.
In Network Marketing (MLM), your focus is to sponsor others into your program. Using this list, you may find your niche to be “Mother’s of Multiples.” Since you, yourself, are a mother of multiples, you know the unique challenges and issues that other mothers in the same position face. You have inside knowledge to find your niche, of the joys, the stresses, the day-to-day lives of these mothers. You are in the unique position to craft an opportunity to apply specifically to this group.
So your MLM approach could be something like:
“Moms of Multiples: In a cash bind? Diapers and formula have you dipping into your retirement? You know you can’t afford to put your twins or triplets into daycare in order to go back to work, but you are living just shy of paycheck to paycheck! I know! I was there once too! But I have found the perfect solution, one that will take away my out of work stresses, and allow me to provide for much more than just baby wash and laundry soap. Now I know my twins will get the best dance classes and piano lessons, and will even be able to go to the college of their choice. Wanna know how?”
You know what your particular niche needs, so craft your opportunity to apply SPECIFICALLY to them. Then, using some of the other ideas in this section, go after your niche! Create a content based website to draw your niche to your opportunity.
Need to find your niche in Direct Sales? Your approach to your niche will be a little different. You will need to find a way to make your products appeal to your niche.
Let’s say you choose Military Moms as your niche. So you like singing, and you are goofy and outgoing. Make your home parties entertaining and fun!
Maybe you can create a goofy song about Military Moms using your product. Again, you are appealing to your particular audience, and showing them (in a funny way) how your product will fit into their lives. For instance, let’s say that you are a Tupperware Consultant.
Maybe you can find your niche by creating a silly song about the Modular Mates storage containers. Verse One can describe the woes of webbles in flour, and verse two can talk about the unique issues faced by military moms when relocating, and how the military movers hesitate to pack loose food items, unless specifically in Tupperware brand (and only Tupperware brand) containers. The song, sung to “Twinkle, Twinkle Little Star” goes as follows:
Webbles, Webbles Everywhere
In my Flour, in my hair
In my cookies I will find
Baked in weebles of all kind
Why must weebles plague me so
I cant even kneed my dough!
Now its time to move once more
The moving truck is at the door
But my food they will not take!
Because weebles they do hate!
Oh what ever will I do?
I don’t want to buy it new!
But wait! There is an answer here!
The solution – all so clear!
Tupperware will save the day!
Modular Mates keep bugs away!
The army will pack my Tupperware!
I can bring it everywhere!
Obviously if your personality traits tend towards the shy side, you will probably not be getting up in a room full of people singing and dancing, but you can adapt your own unique personality to your niche market. You probably chose your business opportunity due in part to a particular niche you are a part of, so it shouldn’t be too difficult to find your niche. For instance, if you are in a company who sells healthy home cleaners, its probably because you are concerned with the environment.
Find your niche. And concentrate ALL your marketing efforts directly on this particular niche.